Flexibility, easy-of-use, speed and Precision have rarely been associated with a software application that sits on a marketer’s desktop.

Marketers and their support staff have endured endless frustration of updating and maintaining constant spreadsheets and taking an eternity to build a simple selection in a query tool that has been clearly designed to be used by a technical data person.

Today’s marketers demand a solution that gives them complete control over their environment – they need the ability to quickly analyse their customers, build sophisticated segmentation and targeting models and generate precise, de-duplicated marketing lists in minutes.

List Executive is a powerful, intuitive and easy-to-use solution which seamlessly integrates the analysis, segmentation and list generation functions. Built specifically for business users, it leverages Campaign Executive Marketing Suite’s powerful approach to database marketing. List Executive provides direct access to your Marketing Database, so that users can:

Some of the capabilities are: Quickly pull counts Generate direct mail, email or telemarketing lists (files or database tables) Analyse, segment and profile customers and prospects A drag-and-drop interface enables users to quickly define and manage their segments and profiles without the knowledge of SQL Re-use your predefined segments and profiles just by dragging them into a new segment Previous Orders/Campaigns - Include or exclude previous list selection Suppressions and Business Rules - exclude records from selections based on pre-defined criteria, such as privacy flags Segmentation Trees - develop simple or complex segments and cell groupings based on an easy-to-use decision tree List De-duplication - choose to eliminate duplicates that span multiple segments Audience Selection – define the level at which the list is de-duplicated. For example, unique customers only, unique households only or perhaps unique accounts only Establish and monitor sample cells, splits and control groups Define different extract templates for lists that are destined for a mail house, outbound telemarketing or email server Quality Assurance – check a sample of your list before generating the rest of it Define and analyse responses