Cognito has leveraged its expertise in Marketing Database Technology and the closed-loop campaign management process to create the ‘Marketing Campaign Management Services’. Campaign Management Services enable those organisations who do not have the internal capability to take advantage of Advanced Marketing Automation technology but still want to benefit from its outcomes. From your detailed campaign brief / specifications, offsite Cognito Consultants can: Import your data into a specifically-constructed Marketing Database Structure Build your Segmentation Model, Targeting Model and Campaign(s) Run your Marketing Campaign(s) and produce a detailed Target Count and Campaign Report Produce the Targeted Output File, based on your Specifications Send the output file to your Mail House, Outbound Telesales Bureau etc to execute the campaign Accept responses from yourselves or the Campaign Execution Agency, feed responses into the database, run response analysis and produce a detailed Campaign Analysis Report