Historically, Marketers have been constrained when deriving customer insight from marketing databases.  The skills required to use most analysis tools are not part of the make up of the typical creatively minded marketer.

Marketing Departments often rely on data analysts or IT departments, for the answers to database-related questions.  The turnaround time on this activity usually means questions need to be conceived well in advance, which prohibits any kind of “direct dialogue” with customer and prospect data.

Marketers want Unconstrained Analysis and Direct Access to their customer data via marketing tools that they can use and understand themselves. Unfortunately, this has not been the norm. Many organizations have invested in tools that marketers simply lack the time and skills to use. Moreover, the majority of tools in use can only produce static reports which do not deliver strategic, actionable customer insight.

At Cognito, with our Analytical Marketing Platform marketers gain customer insight from their desktop using a series of best-practice tools that allow them to gain instant access to their data and complete control of their environment.  This means being able to view a detailed picture of individual customer motivations, behavior and historical information and using it to create fully integrated multi-channel campaigns and response analysis – delivering incredible results.

Using Cognito means that marketers will be saving costs, gaining additional revenue, and increasing customer loyalty.

The Campaign Executive Marketing Suite is a single integrated platform, designed specifically for marketers, that enables them to plan, execute and measure their complete relationship marketing strategy.   Directly from their desktop, marketers can seamlessly conduct a series of analytical and marketing activities to drive their relationship marketing initiatives.   Marketers and analysts can conduct visual analysis and detailed profiling to a get a better understanding of their customers, as well as how their current marketing activities are influencing customer behaviour and profitability.   The segmentation and targeting enables marketers to segment their customer base and precisely choose the right customers for campaigns through sophisticated targeting rules. The campaign management function brings it all together by enabling marketers to build intelligent multi-level, multi-channel campaigns and results tracked and measured at real time.

Learn more about Cognito's Campaign Executive Marketing Suite.

	List Executive is a powerful, intuitive and easy-to-use solution that gives today’s marketers complete control over their database marketing environment.   It gives them the ability to quickly analyse their Customers, build Sophisticated Segmentation and targeting models and generate precise, de-duplicated marketing lists in minutes.
	Learn more about Cognito's List Executive.